Bespoke System Live

Event-Driven Workflow Orchestrator

When one event happens, the right thing happens in every other system, without your team touching anything.

Industry
E-commerce, professional services, multi-system operations
Best for
Operators where one business event has to land cleanly in five or six other systems, and the handoffs live in someone's head
In short

What is workflow automation?

Workflow automation makes one business event trigger the right action in every other system automatically, no copy-paste between tools. Zabble’s orchestrator listens for events like a new order and fans them out across invoicing, stock, dispatch, and CRM, with retries, fallbacks, and a human escalation of last resort, every step logged.

How we work

We sit with your business. We find the operational problem costing you the most. We build the system that fixes it.

The Problem

A new order should fan out across six systems, invoice, stock, ticket, dispatch, email, CRM. In most businesses, someone copy-pastes between them the next morning. The ops manager refreshes the dashboard at 9pm, wondering if Tuesday's order went out. The founder finds out at month-end about an invoice no one sent. The handoff that gets forgotten is the one that costs the most.

What We Built

An orchestrator that listens for business events and fans them out across every downstream system. Each step retries on transient failure. Failed retries fall back. If both fail, a human gets paged, with the reason already attached. Every signal, fired, succeeded, failed, retried, fallen-back, escalated, lands in an immutable event log. Workflows reshape from config. Add a "notify supplier" step after dispatch; the next run includes it. No engineering work.

What Changed

Order-to-dispatch lag dropped from a day to seconds. Failed steps stopped going unnoticed because the orchestrator surfaced them with their trace. Copy-paste between systems stopped. The team started looking at the small queue of cases that genuinely needed a human.

Example deployment

One example of how we'd wire this capability. We'd shape it to your business.

Workflow Orchestrator

When one event has to land in six systems.

Fire an event on the left. Watch the orchestrator fan it out across the chain. Knock out a step to see retry, fallback, and human-escalation run with their reasons.

Fire an event

Each event has its own downstream chain.

Extend workflow
Knock out a step

The next run will retry, fall back, then escalate.

Workflow graph
Ready
New order placedAcme #2041 · $1,280 · 3 SKUs
  1. 01Raise invoice
    Finance
    Queued
  2. 02Deduct stock
    Inventory
    Queued
  3. 03Open fulfilment ticket
    Ops
    Queued
  4. 04Schedule dispatch
    Logistics
    Queued
  5. 05Email customer
    Comms
    Queued
  6. 06Update CRM record
    CRM
    Queued
Live event log
0 signals
  1. Waiting on the next signal…
What this would take by hand

Same event, no orchestrator. Different people in different tools, with the handoffs living in inboxes - and the one that gets forgotten is the one that costs the most.

People involved
4
across departments
Tools to jump between
6
SaaS apps, sheets, inboxes
Time elapsed
~1 day
from event to last system updated
What goes wrong
One step always missed by 9am the next morning.

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How it fits the two pillars

One system, two jobs.

Automation

One event fans out across six systems in seconds, invoice raised, stock deducted, ticket opened, dispatch booked, customer emailed, CRM updated. No human keystroke between trigger and outcome.

Explore Automation
Audit Trails

Every signal carries its event ID, the rule that fired, and the timestamp. Disputes get answered by replaying the chain, not by reconstructing it from email.

Explore Audit Trails
Anomaly Detection

Not the primary focus for this system.

Analytics

Not the primary focus for this system.

FAQ

Frequently asked questions

What is an example of workflow automation?
A new order fires once and, within seconds, becomes an invoice, a stock update, a dispatch ticket, a CRM record, and a customer email, instead of someone copy-pasting between six tools the next morning. If a step fails it retries, then falls back, then pages a person with the reason attached.
How is workflow automation different from a Zap or script?
Simple zaps break quietly and forget steps. An event-driven orchestrator retries on failure, falls back when retries fail, escalates to a human as a last resort, and logs every signal, fired, succeeded, failed, escalated, in an immutable event log. Workflows reshape from config, so adding a step needs no re-engineering.
Can workflows change without engineering?
Yes. Steps are configuration, not code, add a “notify supplier” step after dispatch and the next run includes it. That keeps the system in the hands of the business rather than waiting on a developer for every change.
Related systems
Next Step

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