A new order should fan out across six systems, invoice, stock, ticket, dispatch, email, CRM. In most businesses, someone copy-pastes between them the next morning. The ops manager refreshes the dashboard at 9pm, wondering if Tuesday's order went out. The founder finds out at month-end about an invoice no one sent. The handoff that gets forgotten is the one that costs the most.
Event-Driven Workflow Orchestrator
When one event happens, the right thing happens in every other system, without your team touching anything.
- Industry
- E-commerce, professional services, multi-system operations
- Best for
- Operators where one business event has to land cleanly in five or six other systems, and the handoffs live in someone's head
What is workflow automation?
Workflow automation makes one business event trigger the right action in every other system automatically, no copy-paste between tools. Zabble’s orchestrator listens for events like a new order and fans them out across invoicing, stock, dispatch, and CRM, with retries, fallbacks, and a human escalation of last resort, every step logged.
We sit with your business. We find the operational problem costing you the most. We build the system that fixes it.
An orchestrator that listens for business events and fans them out across every downstream system. Each step retries on transient failure. Failed retries fall back. If both fail, a human gets paged, with the reason already attached. Every signal, fired, succeeded, failed, retried, fallen-back, escalated, lands in an immutable event log. Workflows reshape from config. Add a "notify supplier" step after dispatch; the next run includes it. No engineering work.
Order-to-dispatch lag dropped from a day to seconds. Failed steps stopped going unnoticed because the orchestrator surfaced them with their trace. Copy-paste between systems stopped. The team started looking at the small queue of cases that genuinely needed a human.
One example of how we'd wire this capability. We'd shape it to your business.
When one event has to land in six systems.
Fire an event on the left. Watch the orchestrator fan it out across the chain. Knock out a step to see retry, fallback, and human-escalation run with their reasons.
Each event has its own downstream chain.
The next run will retry, fall back, then escalate.
- Queued01Raise invoiceFinance
- Queued02Deduct stockInventory
- Queued03Open fulfilment ticketOps
- Queued04Schedule dispatchLogistics
- Queued05Email customerComms
- Queued06Update CRM recordCRM
- Waiting on the next signal…
Same event, no orchestrator. Different people in different tools, with the handoffs living in inboxes - and the one that gets forgotten is the one that costs the most.
Want one built for your business? The first conversation is free.
Book a discovery callOne system, two jobs.
One event fans out across six systems in seconds, invoice raised, stock deducted, ticket opened, dispatch booked, customer emailed, CRM updated. No human keystroke between trigger and outcome.
Explore AutomationEvery signal carries its event ID, the rule that fired, and the timestamp. Disputes get answered by replaying the chain, not by reconstructing it from email.
Explore Audit TrailsNot the primary focus for this system.
Not the primary focus for this system.
Frequently asked questions
- What is an example of workflow automation?
- A new order fires once and, within seconds, becomes an invoice, a stock update, a dispatch ticket, a CRM record, and a customer email, instead of someone copy-pasting between six tools the next morning. If a step fails it retries, then falls back, then pages a person with the reason attached.
- How is workflow automation different from a Zap or script?
- Simple zaps break quietly and forget steps. An event-driven orchestrator retries on failure, falls back when retries fail, escalates to a human as a last resort, and logs every signal, fired, succeeded, failed, escalated, in an immutable event log. Workflows reshape from config, so adding a step needs no re-engineering.
- Can workflows change without engineering?
- Yes. Steps are configuration, not code, add a “notify supplier” step after dispatch and the next run includes it. That keeps the system in the hands of the business rather than waiting on a developer for every change.
Systems we often build alongside this one.
- Approval & Sign-Off WorkflowStop chasing signatures. Your chain reshapes itself, every decision is captured, and work moves the moment the last signature lands.
- Unified Customer RecordOne customer record, stitched from the systems that already hold the data. Every team sees the same customer.
- Lead Qualification EngineEvery inbound enquiry, qualified before a rep sees it. The leads worth a call reach the right person with the brief already written; price-shoppers and out-of-scope ones get a polite reply and a place in line.
- Case Management SystemEvery matter, every owner, every deadline, tracked end to end with the audit trail written by default.
Want one built for your business?
The first conversation is free. And useful either way.